fbpx

All of our blogs are available to listen to in audio format

The Entrepreneurs E – Friend

Part one

E – Commerce WordPress vs. Shopify

This series of blog posts is designed to help entrepreneurs like you to navigate the Tec business world and develop a winning online presence… without any of that unnecessarily complicated Tec speak of course.

Over the coming weeks we will look at how to save you money on staffing by using automation, how to find and attract your ideal customers online, how to write amazing sales copy and rocket up the Google ranking, how to make LinkedIn really work for you and so much more!

To subscribe to our VIP list and receive early blog alerts, news and offers click here.

This week…

E – Commerce, WordPress vs. Shopify.

Setting up an online store should be an incredibly exciting pursuit, but the murky waters of sales and technical jargon often muddy the clear vision of what you actually want. Wouldn’t it be nice to read an accessible no nonsense unbiased guide on which platform is best?

…That’s what we thought too, so let’s delve in.

WordPress or Shopify – The agony of choice.

Choosing the right e-commerce platform is essential to your store’s success. It will affect how streamlined your backend admin processes are, as well as marketing and more. Choosing a less expensive option may be tempting but keep in mind that it could come with issues such as lock-in if you want to migrate from one platform to another later on down the line – which can often lead to the loss of customer data!

For this reason it is best to do your research and select the best platform for you from day one.

WordPress and Shopify are two of the most popular ecommerce platforms on the internet. The main difference between these is that WordPress often needs a developer to build its own storefront, while Shopify comes with it already built in. 

This means that with Shopify you can have an online store up and running within minutes! On top of this, there are many more differences such as payment gateways available for each platform (especially if you need specific local gateway), integrations with third-party services like fulfilment companies or accounting firms, etc., which we’ll discuss later when we compare them side by side so stay tuned!

There are, of course, the two main considerations:

  1. What will it cost and what features and flexibility do I get for my money?
  2. How easy is it to use?

Price comparison WordPress vs Shopify

I’m rather excited to dive in and help you to make an informed choice but before I do let me introduce you to Woo Commerce – the completely free open source e-commerce plugin that is available once you have a WordPress site.

From now, when I speak of WordPress I’m going to assume you are installing and using Woo Commerce.

You can launch your own Woo Commerce store on WordPress with these three easy steps: select a domain name; find some inexpensive web hosting (there are many hosts that offer domains for $10 per year or less as well as low-cost monthly hosting packages), and the final step is to download the FREE Woo Commerce software to get started!

For those who want to be at the forefront of their industry, Woo Commerce is certainly one way that can happen. Whilst the core Woo Commerce plugin is free, you may need some extra plugins and other additions in order for your website to function properly on a professional level. Adding all these will cost between $200-400 depending on what you choose with an average of about $350 total one off payment — but it’s worth every penny if you’re looking to go pro!

    piggy bank coins going in save money on website costs

    To create a Shopify store, you only need two things: an internet domain name and the Shopify service. Unlike Woo Commerce stores that are free to set up, in order for your new site on Shopify to be active it will cost money each month as long as your business is open.

    Shopify monthly costs start from $29 per month (basic package) but as we are comparing like-for-like services to have the same functionality as we have on Woo Commerce you will probably be opting for their advanced package which is $299 per month. 

    Chances are however (if you want a comprehensive ecommerce app); you’ll need to invest in more than just the core Shopify software. Premium apps can cost an additional $5-$30 per month, and that doesn’t include monthly renewal fees.

    Woo Commerce plugins are typically one-time payments (with optional renewals).

    Add to this, the premium Shopify theme typically costs $180— Three times what most Woo Commerce themes cost.

    So far it’s looking like WordPress is winning the price war against Shopify!

    Is Shopify easier to use than WordPress?

    Yes.

    The major advantage of Shopify is that as an end user you not need any experience or technical knowledge at all to set up a store, and it can be done in minutes!

    Saying this, you don’t need to be a web guru to set up an e commerce store on WordPress; there is more of a learning curve however and it does take more time.

    As web developers and marketers we see many Shopify stores out there and in our ever so humble opinion, they all look VERY similar. As a business owner if you want more of a bespoke ‘unique’ brand look, then WordPress is the obvious choice.

    E-commerce features – Woo Commerce and Shopify.

    Both WordPress and Shopify cater for the most requested e-commerce essentials. From uploading digital and physical products to tax calculations, shopping carts including checkout and payment gateways to shipping calculations, coupons, customer management and mobile apps.

    Beyond this you can add third party plugins (or apps for Shopify).

    For WordPress and Woo Commerce, you’ll find 58,000+ free plugins at WordPress.org and thousands more premium plugins at other marketplaces like Code Canyon. Not all of those plugins are focused on e-commerce but the point is that you have a lot of flexibility – something Shopify users don’t enjoy as much (though there’s still 5,700 apps to choose from).

    Payment features in WordPress and Shopify.

    WordPress is a powerful and flexible platform with many ways to work with payments. It offers its own official Woo Commerce Payments service that’s powered by Stripe. However, you can also integrate hundreds of additional gateways using plugins for both big-named providers such as PayPal or Authorize.net, but also smaller local payment systems like Braintree.

    WordPress have also ventured into the exciting world of crypto currency, meaning your payment system can be tailored to cater for your client’s exact wants and needs.

    Shopify’s payment system does not follow the typical model. Shopify offers its own payments service that is enabled by default.

    You can choose a different gateway if you want more control over what happens with customer data like billing details or shipping information; but there are charges associated with using the less-familiar options: starting at 2% on their highest tier plans all the way down to 0.50%.

    Ranking on Google – Shopify vs. Woo Commerce

    WordPress is a powerful and flexible platform with many ways to work with payments. It offers its own official Woo Commerce Payments service that’s powered by Stripe. However, you can also integrate hundreds of additional gateways using plugins for both big-named providers such as PayPal or Authorize.net, but also smaller local payment systems like Braintree.

    WordPress have also ventured into the exciting world of crypto currency, meaning your payment system can be tailored to cater for your client’s exact wants and needs.

    Shopify’s payment system does not follow the typical model. Shopify offers its own payments service that is enabled by default.

    You can choose a different gateway if you want more control over what happens with customer data like billing details or shipping information; but there are charges associated with using the less-familiar options: starting at 2% on their highest tier plans all the way down to 0.50%.

    Become a 3 Day Website VIP